The Trailer That Caused All The Comic-Controversy Warner Bros Releases Suicide SquadLMNOLA
Warner Bros. just Officially released a new trailer for their Villain Flick "Suicide Squad" in the aftermath of a Comic-Con fiasco that led to a bootleg video of the Saturday's viewing to surface online.
The apparent live viewing of the Trailer in Hall H of San Diego's Comic-Con led to someone posting a video that went viral. Producers urged the audience to not post anything from the viewing, as Film Companies have an honored system of keeping these type of Comic-Con related viewings to the live audience only. But having Suicide Squad surface online was something that frustrated everyone, especially Warner Bros., even opening discussion of changing future reveal policies for the annual convention. Film Execs are upset that Trailers made specifically for a Comic-Con viewing audience may not be ready or properly produced for an audience as wide as the world web
Sue Kroll, the President of Worldwide Marketing and International Distribution for Warner Bros. told Deadline yesterday, "We have no plans currently to release the Suicide Squad footage that leaked from Hall H on Saturday. It's unfortunate and ultimately damaging that one individual broke a long-standing trust we have enjoyed with our fans at the convention by posting early material, which, at this point, was not intended for a wider audience. We are still in production on Suicide Squad, and will have a big campaign launch in the future. Our presentation yesterday was designed to be experienced in that room, on those big screens!"
As a result of the Company's inability to stop the online piracy, they have changed their mind about the entire thing and just released the trailer stating, "Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation."
Some Rules are Made to be Broken. And Lucky for us, we get to see the Trailer like we were in Comic-Con… Almost